COOPER CAMAK

Cooper has spent over 15 years leveraging data to help bring clarity and actionable insights to businesses.  

During his 12 years in the Coca-Cola system helping both HQ and Bottlers, Cooper worked on numerous high profile projects leading to improved on-shelf availability, increased customer retention dramatically and delivered customized product recommendations to the sales teams, all from leveraging available data.  

From 2022 to 2024, Cooper worked with Amyris Inc supporting 9 different consumer brands in the ecommerce portfolio including Biossance, JVN Hair, Pipette Baby and Costa Brazil.  These brands ranged from rising stars to startups, and he brought insights into the consumer journey.  Cooper's shared services team also built a data warehouse that created insightful-automated dashboards.  "We took work that was taking days and shrunk it into data at your fingertips."  

"As I spend time with small businesses, there's often data they didn't know they could leverage to gain greater insight into their business, their customers and their product portfolio."

TrendWise Insights, LLC clients range from software, to internet marketing, to a B2B lab supply group.  While the businesses are unique, data opportunities exist across the board.  These businesses all have data they can leverage to help them grow and help them be more profitable.